AI Search & SEO Strategy
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AI Search & SEO Strategy *
Turn your website into a resource that attracts the right audience, generates leads, and grows your business, sustainably.
What AI Search Optimisation Is
Search is evolving. People no longer just type keywords, they ask questions and receive AI-generated answers.
AI Search Optimisation ensures your website performs in both traditional search and AI-driven platforms, helping your content get discovered by the people who matter most.
With a combination of technical SEO, structured content, and AI-informed strategy, your website becomes easier for both search engines and AI systems to understand, reference, and recommend.
Result: more qualified visitors, higher engagement, and greater opportunities for growth.
Who I Work With
I work with brands and businesses that want to grow their visibility
through thoughtful search strategy and quality content.
This includes:
• Wellness, lifestyle and travel brands
• Founders building content-led businesses
• Ecommerce brands looking to grow organic traffic
• Businesses preparing their websites for AI-powered search
Kat’s Offerings
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Strategic insights that drive organic traffic and enhance online visibility based on your business goals & objectives are essential to your SEO strategy. From competitor analysis, to a bespoke content or link building plan, get in touch today to see how I can help.
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By leveraging search data & user behaviour, Keyword Research allows businesses to identify and target relevant search terms aligned with their target audience. It helps optimise site architecture and enhance user experience, increasing the likelihood of higher organic rankings and attracting qualified website traffic.
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As an experienced writer, I understands the delicate balance of incorporating your business's unique tone of voice while keeping SEO in mind. My expertise in SEO copywriting allows me to create engaging content that attracts organic traffic, and reflects your brand's personality.
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Through comprehensive training sessions, I equip businesses and individuals with the skills to develop effective SEO strategies, driving organic growth and maximising online visibility.
How I Work.
II combine my experience in digital marketing and wellness storytelling to deliver results that last.
Audit & Discovery – Analyse your website, competitors, and search landscape to find opportunities.
Strategy – Define the topics, keywords, and content that will drive meaningful growth.
Content & Optimisation – Implement search-optimised content for traditional and AI search.
Long-Term Growth – Build sustainable visibility instead of short-term tricks.
Testimonials
"Working together in SEO, Kat used her proactivity and creative nature to help drive some really effective organic campaigns. Her exposure in other digital marketing channels also proved to be helpful when discussing strategies with our clients. She has proven experience in a great range of industries, having managed large global ecommerce campaigns all the way to nationwide franchise based trade service platforms."
— Daniel Costa, Head Of SEO at The Rocket Agency
"As a business owner in my first year, I was finding the world of SEO to be quite confusing and overwhelming. I worked with Kat to seek clarity and I wasn't disappointed. Kat took the time to bring it back to basics and educate me on the basic fundamentals of SEO first and foremost which helped clear up some confusion, and then she worked through my specific target market to help me uncover what, how and where I could leverage the power of SEO."
— Laura Thain, Director Of Optimise Talent Coaching
“Kat is a unicorn of sorts, technically savvy, strategically minded and a strong communicator making Kat a fabulous and rare to find SEO consultant. Having worked with Kat together on a range of different projects, spanning industries and markets I can confidently attest to Kat's high standard of work, dedication and positive attitude. Kat takes a strategic approach to SEO, ensuring that the fundamental components are set up for best practice and that all parties are aligned with what success looks like over the short, medium and long term, an approach that delivers results against KPIs time and time again.”
— Ian Murphy, Director Of Digital Strategy at The Thoughtful Agency
Explore how NSI Nails boosted their organic revenue by 352% and achieved top keyword rankings for their non-branded priority terms.
Scaling Organic Growth for NSI Nails
How SEO Helped NAJO Reach New Audiences
Discover how a SEO strategy propelled NAJO to a 60% increase in first-page rankings for non-branded keywords, drawing new audiences and driving a 39% revenue lift, explore the full case study!
Growing a Sustainable Jewellery Brand Through Organic Search
When LINDELLI entered the lab-grown diamond market, the challenge was clear: stand out in a crowded jewellery industry while staying true to its values of sustainability and craftsmanship.
See how a targeted SEO strategy helped the brand grow its online presence, connect with conscious consumers, and turn search visibility into real-world customers.
A Thoughtful Approach To Search
Before teaching yoga and meditation, I spent 5+ years in digital marketing across PR, content creation and SEO.
Contact
Contact
Ready to grow your visibility in search and AI?
